Our Story
For years, my dentist told me to floss.
For years, I couldn't.
I pride myself on taking care of my body. I'm active (I love to hike and run). I cook healthy food from real ingredients. I read labels. I care about what goes in my body and what doesn't. But the years passed, and the floss sat in the drawer, and every six months I'd sit in the dentist chair and sheepishly admit that I still wasn't flossing.
It wasn't laziness, exactly. It was that the act felt like a punishment — a clinical, ugly little task with a cheap plastic container I kept hidden away. There was nothing about it that felt inviting or nurturing.
A few years ago, I got serious about skincare. I read about ingredients. I understood what worked and why. I found beautiful, well-designed products. I built a skincare routine that felt less like a chore and more like a ritual: a few minutes each day that I actually looked forward to.
Then I came home from another dentist appointment, a bit embarrassed as always to be the doctor who could not take care of her oral health, and for the first time I understood something. The difference between my skincare ritual and flossing wasn't discipline. It was design.
Skincare felt like an indulgence. It felt like I was pouring into myself and caring for my body. The products felt creamy and rich, they smelled good, they looked gorgeous. But floss? Nobody had thought to make floss beautiful.
I had a thought. What if oral care could be beautiful? Something actually worth slowing down for. Something that belonged on my counter instead of in my drawer? And what if it made you feel good by looking pretty, smelling good, having the right texture?
I started imagining what oral care could look like if it were a beauty product. I looked all over for products that fit the bill, but I couldn't find them. So I started to build them.
That's Loom.
Sana
Founder, Loom
Like most parents, I thought I was doing everything right.
Twice-daily brushing, flossing every night, regular dental visits — the whole routine. It wasn't until my son developed cavities at a young age that I found myself diving deeper into the world of oral health than I ever had before. What I discovered along the way was equal parts eye-opening and disappointing.
Most conventional dental floss is coated in PFAS — so-called "forever chemicals" linked to cancer, hormonal imbalances, and immune problems. These chemicals don't break down in the body or the environment, and flossing puts them directly in contact with your mouth and potentially your bloodstream. The frustration of trying to do right by your health, only to find out the products you've trusted for years are quietly working against you, is something I couldn't unknow.
And then there was the waste. The endless cycle of plastic dispensers — picked up, emptied, tossed. I started to feel a quiet guilt every time I reached for a new one, knowing it would outlast all of us.
Something so small, used so routinely, adding up in ways that were hard to ignore.
When Sana approached me with her vision for Loom, everything clicked. The chance to create a product that was beautiful, clean in its ingredients, and kinder to the planet felt like exactly the brand this space had been missing.
We started Loom because you deserve to feel good about every part of your routine — not just the results.
Debbie
Co-Founder, Loom